Live Video is Authentic
Emily Warna
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“Ditch the fancy tools — you don’t need them. Your viewers want raw, unrefined content.”

then

“Live video takes practice. It’s a skill, so it requires work to understand the intricacies of the chosen platform. Before your brand finds its strategy and its place in the live videosphere, mistakes will be made.”

I think what viewers really want is a better show. We hope that live will be that better show. So better make it better.

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