Live Video is Authentic
Emily Warna

“Ditch the fancy tools — you don’t need them. Your viewers want raw, unrefined content.”


“Live video takes practice. It’s a skill, so it requires work to understand the intricacies of the chosen platform. Before your brand finds its strategy and its place in the live videosphere, mistakes will be made.”

I think what viewers really want is a better show. We hope that live will be that better show. So better make it better.

Like what you read? Give T. Shakirah Dawud a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.