Fail Fast in Q1 or be a Failure in Q4

Earlier this year I posted an article making the case to fail fast and kill your projects in Q1.

I’ve been thinking deeply about this issue and to further articulate my position I want to share some concepts from the book Nail it then Scale it.

Fundamental to successful products is to nail the pain and to go about your research from the perspective of brutally intellectually honest learning. This means avoiding confirmation biases as you learn if your product is a solution for a monetizable pain point.

Confirmation bias is a psychological phenomenon that explains why people tend to seek out information that confirms their existing opinions and overlook or ignore information that refutes their beliefs. Confirmation bias occurs when people filter out potentially useful facts and opinions that don’t coincide with their preconceived notions.

So I employ you to fail fast, fail early and kill your projects in Q1 next year with brutally intellectually honest learning so that you can move forward to the next big idea.