The Struggles Behind Finding Perfect Plus Size Swimwear

Sharon M. Spence
Mar 10, 2018 · 3 min read

Plus size women may have a hectic time when they are out for shopping. Although some retailers have options for people with larger bodies and some brands are becoming diverse with size ranges, finding clothes which properly fit, while supporting our curves, without us digging dip into our pockets is an uphill task. It is quite a big challenge that is often overlooked by most brands.

The situation gets worse when we are out shopping for swimsuits. Most plus size swimsuits are offered in most stores like Target, Forever 21 and GBM Sonsie. That, however, does not guarantee that what they sell is quality or is meant to the body most of larger women.

Aliss Bonython, an English blogger, highlighted these struggles in an Instagram post.


The first photo shows Bonython squeezing into a bikini top with triangular cups that barely conceal her breasts. The caption explained the woes of plus-sized women and revealed their struggles in being relegated to stores that specialize in plus size swimwear.

“I often got so heartbroken when I went shopping for swimwear with pals who had no issue whatsoever finding a swimwear of their choice,” she said. “Rather than punishing myself because my body hardly fits into the modern definition of sexy, I opt to look elsewhere because I have always had too much ass/hips/boobs to wear bikinis that are straight-sized.”

Bonython explained how difficult it is to come across an ideal swimsuit due to the nature of her breast. The breast size is the main issue. She usually needs a size 12, which can be pretty difficult to come across, and even then, it’s hardly big enough. That’s one of the most frustrating parts of shopping for plus size swimwear for many women. No matter what, the proper cup size is hard to find.

However unfair it may be that stores need to specialize in plus size fashion in order for the average woman to find something that fits well, there are plenty of retailers, both in-store and online, that cater to large sizes and offer great bust support. It seems like she has realized that to some extent. Bonython notes that she can shop at Lane Bryant, Monif C, Rue 21, Ashley Stewart, Torrid and other retailers who offer plus size swimwear that will comfortably cover her breast.

Other than concealing herself in embarrassment at the beach, Ms. Aliss opted for brands which sell plus size swimwear for women.

She especially expressed her gratitude to Gabi Fresh (also known as Gabi Gregg) for making her realize that she did not have to change her body size to perfectly fit into any swimsuit of her choice.

She recalls finding a bikini by Gabi Fresh’s plus size swimwear collection and feeling great that she could find a suit that fit every one of her curves perfectly, just the way she is. She’s particularly grateful for the brands, like GBM Sonsie and Swimsuits for All, that keep curvy girls in mind.

Many people commented expressing appreciation to the post of Bonython that was very honest. They also shared their struggles on shopping for plus size swimwear.

Finally, Ms. Aliss, calls for brands to consider the bodies of plus size women. A lot of brands have the perception that there is no market for plus size swimwear out there — which is so crazy! She knows that these retailers are so very wrong about that. Her followers often inquire where she shops, due to the difficulty of finding such well-fitted suits.

The season where swimsuits are widely used by many is fast approaching. It remains a challenge to most swimsuit designers for them to meet the high demands and requirements of plus size women. They should take advantage of the market gap and make more diverse plus size swimwear designs in large numbers. Doing this will not only see them increase their sale to more regions, but it will also make shopping a more pleasant activity, if not a hobby, to most plus size ladies.

    Sharon M. Spence

    Written by