This is What an Entrepreneur Looks Like: Victoria Hall, Workingurl
This series profiles female founders and their startups to highlight those women who are helping to change the face of entrepreneurship.
Q. What does your company do?
Workingurl is a line of versatile handbags designed to support today’s women on the go. I designed the line within enough versatility so women can literally carry their day. The goal is to support women in the many roles we play in life.
Q. What motivated you to start this company?
The idea for a professional, versatile, multifunctional handbag came to me when I was lugging 3 bags with me from the T to my car. I was beyond stressed, and carrying all those bags was just the last straw. I decided right then and there, that women deserve a handbag that truly accommodates our busy lives.
Q. Tell us about your team.
Right now, I’m just a one woman show. It’s stressful, especially with a 2-month-old in tow but I’m learning a lot.
Q. What’s an important lesson that you’ve learned along the way?
This process has taught me a lot about myself. Being an entrepreneur with limited resources, you really must learn every aspect of business yourself. I’ve learned more about my strengths and weaknesses. I also know what I really don’t want to do, and will farm out as soon as my budget allows. I’d much rather let an expert take on certain parts of my business, so I can focus on the things that I really enjoy doing and am good at. I’m also always learning more and more about my customer. I’ve learned the more you know, the better you can reach them without spending tons of money.
Q. What additional resources would make life easier for you and your business?
One of my goals this year is to create an advisory board. I’m good at networking when I can get in front of people, but it’s been hard to get out there being a new mom. I have to be really picky about which events I attend because my time is so limited, which makes it hard to build the relationships I want. I wish there was an easier way to connect with potential mentors and advisors online, and then meet them in person if both parties want to make that connection.