SheWorx AAA Spotlight: Tracey Blake, Founder & Director, Student Nannies Ltd

Founders in SheWorx are women who embody three core values. We call these the AAA Values: Ambition — We set big goals and push ourselves outside of our comfort zone. Action — We work around constraints and always find a way to get things done. Altruism — We give back to our communities and encourage the success of other women.

Meet Tracey, one of the many incredible founders attending the upcoming SheWorx100 Summit.

1. What does your company do?

We are a marketplace connecting working parents who need help with childcare, with local students who need to find fun, well paid work and make career connections.

2. What impact are you making? What does this impact look like in 10 years?

We are disrupting the childcare market by tapping into the student population — students make great nannies because they are smart company for kids and are available flexibly. And we’re offering a solution that massively undercuts pricey nanny and au pair agencies (£15 a month, cancel any time, rather than thousands in agency fees). In ten years we will have helped hundreds of thousands of parents and students!

3. How do you embody the SheWorx AAA Values of Ambition, Action, Altruism in your work and life?

I am a multi-tasking working mother — I am a full-time journalist at a national newspaper and I was inspired to set up because finding childcare was such a challenge. I hired an art student and she was brilliant with my children — they did amazing craft projects with her every Wednesday — then when she left us after a year I wanted to find another student but there was no way to link up with one. So I set up Student Nannies to help myself, and other working parents, find great childcare solutions because having a career and being a mum or dad really shouldn’t be such a struggle. We’re helping students too by giving them access to fun, well-paid work with the added benefit of networking with professionals.I am passionate about the fact that, having been in the workplace for 20 years or there abouts, us parents should help the next generation of students get their foot in the door. These guys are paying £9k a year in course fees — before they even think about rent, food and bills — and it’s getting harder and harder to get a job on graduating. Our expansive networks mean that we pretty much know someone who does most things, meaning we’re in a great position to help with introductions, career contacts, work experience, internships etc. Our links can directly help students get into the workplace.

4. Why are you excited about the SheWorx100 London Summit? What is the best part about being in the SheWorx community?

Our business centres on childcare and in most households it’s the women who make the childcare arrangements, and it’s them that will get the idea of Student Nannies straight away and understand how much of a support network it offers to juggling, struggling working mums. Chances are that male investors may not ‘get’ the idea, so it’s thrilling that I will have the chance to speak directly to — and network with — other female entrepreneurs and women who are interested in investing in other women.

Are you building an incredible company? Join us at the upcoming SheWorx100 Summit in London.

By Lisa Wang: She is a serial entrepreneur and the Co-founder of SheWorx, the global collective of ambitious female entrepreneurs redefining leadership.

Originally published at