SWOT Analysis of Atlanta

Strengths, Weaknesses, Opportunities and Threats


  1. Busiest Airport in the world (and is close to Downtown connected by a Subway)
  2. University city with Emory, Georgia Tech, Atlanta University, Georgia State, and Savannah College of Art and Design inside the city limits
  3. Being in a red state provides a useful balance politically resulting in an alliance of business interests and social progressives
  4. Trail network for biking, walking, nature and public art, including the BeltLine
  5. Largest tree canopy of any major city in the country
  6. Most welcoming city in the U.S.


  1. Weak region economically compared with: LA-SF, Houston-Dallas-San Antonio-Austin and the DC-Philly-NYC-Boston corridors. Atlanta has Nashville-Charlotte-Raleigh.
  2. Lack of dense neighborhoods
  3. Georgia has more counties than any other state (needs state to facilitate most regional projects)
  4. Sidewalk/Pedestrian infrastructure
  5. Winding street network
  6. K-12 public education system


  1. Atlanta can become a Top 5 city in the U.S. if it can start winning the sun belt bonanza and pull in front of D.C., Houston and Dallas. New York, LA, Chicago, and the Bay Area should remain 1–4 but Texas is vulnerable if Atlanta plays its cards right
  2. Home to many local large companies are poised to benefit from (and support) Autonomous Vehicles
  3. Climate Change will have a smaller impact on Atlanta than most cities and help it attract new residents and investment away from those cities
  4. Tourism revenue generated from the movies and TV shows set in Georgia


  1. Corruption in local government
  2. Social conservatism in the state government (North Carolina has suffered from this recently and cost it dearly in terms of jobs, revenue, and brand)
  3. Fiscal liberalism in local government could drive jobs and residents further outside the city to areas with fewer taxes
  4. Another exodus to the suburbs aided by autonomous cars
  5. Economic collapse of the southeast with climate change wreaking havoc on coastal and farming communities, burdening state budget and shifting resources to rural areas
  6. Rising healthcare costs continue to burden residents across the state due to rise in chronic diseases. This is particularly difficult, since Coca-Cola, Chick-fil-a and other major food and beverage companies based in Georgia would likely slow many of the public health measures that could help save Georgians money on their healthcare costs. Also, with more retirees choosing Georgia over Florida the system could be further burdened.
  7. CDC-based outbreak or attack
  8. Water-shortages during another big drought
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