How to Be Assertive: Tips from Two Top Agency Execs
Felicia C. Sullivan

I love that you didn’t just give the same old tired advice, and that you acknowledged the elephant in the room — the gendered expectations and role playing that goes on in corporate culture. Assertiveness is not really a women’s issue, as you indicated. I’m plenty assertive, but people react in a way that makes sure I remember that I’m also a woman. And an assertive woman is not everyone’s cup of tea.

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