My Artist Statement
Graphic Design brings forth a new challenge with each project. The process of being able to approach these challenges through the use of different mediums and perspectives is rewarding to me. This constantly evolving process includes research, exploration and refinement. When creating my work, I refer to these aspects to create designs that are not only visually pleasing, but also empathetic to the client’s needs. With these in mind, I see design as an intersection of creativity and communication.
Inspired by the dark undertones of Phantogram’s album “Voices”, I designed a vinyl set that included a triple gatefold cover housing 2 records and a lyric booklet. The glitched aesthetic and color scheme were incorporated to represent the optical illusion effects of an actual phantogram. These bright contrasting colors also represent themes of turmoil and duality found in several of the album’s songs.
“I Swiped Left” Experimental Print Poster
In collaboration with Kyle Le, we set out to create a set of posters utilizing a non-conventional print method. The concept stemmed from the act of looking through our car windshields on our daily commutes. Leaves or other debris often get caught on the windshield and are swept away without a second thought. This idea led to our method of using the motion of a car’s windshield wipers and the pigment left by spring mix salad leaves. After going through several tubs of salad, 26 prints were produced.
Seoulmate Bottle Packaging
Seoulmate is an unusual Long Beach eatery serving up Korean-Mexican fusion food. Along with their unique menu, they are known for their bright pink roof of what appears to be a repurposed house, whimsical artwork strewn across the walls, and their welcoming rustic appeal.
This project aimed to create a cohesive packaging system consisting of 3 sauces inspired by the aesthetics of the restaurant. Given the heavy Korean influence of the restaurant, images of Seoul’s bustling streets were used as textural patterns for the jar wraps. Bright colors of pink and blue referenced the color scheme of the restaurant itself. With the use of twine and printed wraps, the design brings a modern twist to Seoulmate’s rustic appeal.
Tinglverse Branding and Mobile App
Autonomous sensory meridian response (ASMR) is an experience caused by certain audio or visual stimuli. This experience is characterized by a static “tingly” sensation felt throughout the head, neck, and sometimes travels down the spine. As someone who frequently experiences this odd sensation, I aimed to design a branding and mobile app concept that encompasses the needs of someone looking to experience these sensations by creating a comforting yet playful mobile experience.
AMP.TV for Apple TV brings the energy and excitement of a live event at the comfort of your own home. With the app, users will be able to enjoy immersive live concert experiences, calendar synching for upcoming events, and interactive live streams with artists. All of these features come with the added benefits of an ever-expanding music streaming library.