By Shekhar
Record-Breaking Sales
Tata Group’s fashion chain Zudio achieved remarkable sales in FY24. According to parent company Trent’s report, Zudio sold 90 t-shirts and 17 lipsticks every minute.
Popular Among Youth
Zudio’s popularity among younger audiences is evident. The brand sold 20 denims and 19 fragrances every minute, reflecting its appeal and trendy offerings.
Expanding Footprint
In FY24, Zudio entered 46 new cities. This expansion added to its existing presence in 48 cities, showing significant growth and market penetration.
New Store Openings
Zudio added 203 new stores to its portfolio while consolidating 10 stores. This strategic expansion indicates robust demand and effective market strategy.
Impressive Store Count
Presence in Smaller Regions
Himachal Pradesh, Nagaland, Meghalaya, and Sikkim each have one Zudio store. This shows Zudio’s reach extending even to smaller regions.
Conclusion
Zudio’s impressive performance and expansion in FY24 highlight its growing influence in the fashion industry. The brand’s popularity continues to soar among young consumers.