Developing a Success Mindset
An important part of being a successful solopreneur is having the right mindset. Having the right mindset will affect how your business grows and develops. Having a success mindset ensures you will continue putting your all into your business regardless of any obstacles you may face along the way.
Here are a few tips to consider while developing your success mindset:
Give value to others. This doesn’t mean giving away your products or services for free. It means you should make sure any information you are providing is both valuable and relevant to your target market.
I try to make it a habit to pass along valuable info to at least two people each week. This week, I’m planning to send out a list of blog post ideas to a friend who’s having a hard time with content planning.
Another way I plan to assist is by answering relevant questions on Quora. This provides value and also increases my expert credibility.
Respect your customers. Angel is a graphic designer who creates personal planners to sell on Etsy. She makes it a point to follow up with each customer to make sure they are completely satisfied with their purchase. If there’s a problem, she immediately offers to correct the issue, no questions asked.
Her clients really appreciate her follow up and do not hesitate to recommend her products to their friends and colleagues. This ensures she always has a steady stream of customers.
Know your strength. When I first started my business, I felt compelled to offer my clients a variety of services because I thought this was the only way to ensure I had enough work. My true passion was teaching others about technology.
As time went on, I noticed my clients seemed confused about my brand and what services I actually offered. When I realized this, I decided to focus all of my efforts on my true passion. I stopped offering all of the other services and began to build my brand around helping solopreneurs identify the best technology for their business.
Network every day. David was laid off from his corporate job of 15 years as a software developer. A close friend who works as a freelance programmer offered to pass his name on to someone he knew. Thanks to his friend’s recommendation, David was able to start a career as a freelance software developer making much more than he had been making in his corporate position.
Now, David makes it a priority to network daily. He frequently checks LinkedIn to stay up-to-date with what’s happening in his network. He also attends local business events and actively works to build his professional connections.
Anyone can develop a success mindset. Every time you encounter an obstacle or opportunity, simply ask yourself, “What would a successful entrepreneur do in this situation?”
How to Keep the Momentum of a New Mindset
Some days it may be a struggle to keep the momentum of your new mindset and you worry about slipping back into your old patterns. Here are a few tips to keep you on track:
Take Baby Steps
It’s easy to lose momentum if you focus on making huge strides toward your goals. For example, if your goal is to become a graphic designer, you might put pressure on yourself to learn Photoshop in a week.
Instead, you should break this big goal into smaller steps. Maybe today, you’ll work with one specific feature of Photoshop and tomorrow you’ll experiment with another feature. Remember, baby steps are just as important as the big ones.
Celebrate Your Progress
Every victory deserves celebration. If you never acknowledge your progress, you can become fooled into thinking you haven’t made any. When you reward yourself, it’s easier to remember your progress.
Your reward for making progress doesn’t have to be huge. It can be something simple like a serving of your favorite cake for dessert or binge-watching Game of Thrones on Netflix.
Track Your Progress
It can also be helpful to keep a list of everything you’ve accomplished toward your goal. For example, if your goal is to launch your solo business as a business coach, then a few accomplishments on your list might be things like becoming certified, registering your domain name, and setting up social media accounts. When you’re discouraged, you can look at your list to remind yourself to keep going.
Display Your “Why”
As you work on your new mindset, it can be helpful to create a reminder about why you began this journey. Maybe you started it to show yourself that it could be done. Maybe you just wanted to prove everyone wrong.
Whatever your reason, create an image that captures your “why” and post it where you can see it. For example, if you’ve been told there’s no way you could run your own successful business, you may want to create a collage of what your idea of success is. This could include pictures of exotic places you could visit or luxurious homes that could be yours someday. This image will motivate you to stick to your new mindset and keep working on your dream.
Be Kind to Yourself
It might be tempting to blame yourself or focus on the negative when you encounter obstacles along the way. But try to flip them by looking for the positive. For example, last year I accidentally deleted my WordPress database and lost almost all of my website data. At first, I was distraught (and at one point just plain hysterical) about it. But after a few days, I tried to find something positive from the situation. This mishap taught me a very valuable lesson: back up my database regularly.
The trick to keeping momentum is to refuse to stop. Get up every day and be fabulous! Even if you can only devote a few minutes to improving your mindset, keep working on it.
Change How You View Setbacks and Failures
When you develop a success mindset, you won’t look at setbacks and failures the same way you did before. In the past when you had a fixed mindset, you may have viewed these failures as proof that you weren’t good enough or that you were unworthy of the success you craved.
But people with a success mindset, see failure and setbacks as opportunities to learn. Instead of lingering on the failure, they work hard to analyze the situation to figure out what happened and how they can grow from the experience. The next time you encounter a setback, try asking yourself these questions:
What Surprised You?
Graham was an expert blogger in the health food niche. He had a strong following so he was surprised when he launched an eBook and only had a few sales.
Curious, he began to dig into comments from his followers and discovered that his audience expected a lot of instructional photos, not just images of the products he recommended. So, Graham took this information and relaunched the book with more images. This resulted in a flood of new sales.
What Patterns Can You Spot?
You can learn a lot from failures. For example, a few years ago I was asked to speak at a meeting sponsored by a women’s business group in my area. This was one of my very first presentations in front of a larger audience. Needless to say I was so nervous the presentation was a complete bust. I knew this stemmed from my fear of public speaking so I joined my local Toastmasters and gradually became more comfortable at speaking in front of an audience.
How Can I Handle This in a Positive Way?
Diane’s dream was to become a well-known Life Style Coach. A few hours before officially launching the marketing campaign promoting her signature coaching program she discovered that there were several small, but significant errors in some of the coaching materials. This left her scrambling and paranoid that there were other issues that she may have overlooked. This forced her to cancel the launch.
Diane decided to focus on the positive in the situation. She had no choice but to review her content once more and in doing so, she discovered more errors that would have been even more costly down the road. What seemed like a devastating failure turned out to be a chance to make her final product even more appealing to her target market.
How to Maintain Your Success Mindset
Talk about it
Find others who are interested in developing a success mindset and talk with them. Join a mastermind group led by a teacher who’s knowledgeable about mindset.
Look for groups on Facebook where members are making bold changes to their brands. Bring up the topic to your family or friends. Discuss what a success mindset looks like and how it can impact them.
Clean Up Your Social Media
Make sure your social media profiles have only positive content. It can be tough when you’re trying to embrace a success mindset and those around you aren’t supportive. Don’t be afraid to unfollow people that are constantly negative.
Fill Your Feed with Positive Content
Replace any negativity in your social media feeds with positive content. You can do this by following hashtags like #mindset, #success, #motivationalquotes.
Share Your Own Journey
As you begin to embrace a success mindset as a solopreneur, you’ll find that your life and business start to change. Don’t be afraid to share this journey with others. Let your friends and followers know that you’re experiencing a mindset shift.
Remember, a success mindset can be yours if claim it. You control your destiny and if you get off-track, you can choose to acknowledge your issues, flip the switch and focus on the positive.