In one of my previous posts, I mentioned the power of simplicity, and how it can boost your business.
In fact, it can boost way more than your business. It can help you in every aspect of your life.
When consumers understand what you are trying to say, you are able to influence their thoughts, emotions and ultimately their behavior. If they don’t understand you, then just forget about it.
“Write to the chimpanzee brain. Simply. Directly.” — Eugene Schwartz
… And while it’s always great to know what influences consumer behavior, if you don’t know how to do it, you might as well be as good as those who don’t know anything about the subject. …
Learning about different cultures is usually associated with travel, but also, the more you interact with people from different cultures, regardless of whether you have actually visited their country, the more exposure you get.
People introduce you to their culture.
Culture is the study of social behavior and norms.
Culture is not just a different language. It’s not just about the location on the map or the music they like to listen to. It’s not just about whether they prefer to have tea or coffee in the morning.
When I started to interact with different people from different backgrounds, I started to learn how the different hand gestures could be interpreted as rude or friendly, depending on who you are talking to. Small gestures ranging from where you look, how you sit, or how loud you speak can make a huge difference in your interaction with someone from another culture. …
Whether it’s an event, a workshop or a training session, having no shows is a challenge to many entrepreneurs, event organizers, and trainers.
They put in the effort. They carefully craft the messaging for their advertised content. They write implicit descriptions. They educate their customers. They even confirm their attendance on the phone, and still, a big percentage of those customers wouldn’t show up. They wouldn’t show up. They wouldn’t even send a message apologizing for not coming.
Those event organizers get frustrated, they get disappointed… and then ask themselves…
I have some good news… and an answer to that question, of course using the principles of those consumer behavior studies that I am in love with. …