The reason free trials make you happily spend your money | Tales of an Excessive Spender

Sherwette Mansour
Jul 26 · 3 min read

“Should I offer it for free?”

“But if we gave all this knowledge away for free, they wouldn’t need us. They will just go ahead and do it on their own.”

So, what does this have to do with giving away things for free anyway?

If the free trial helps your customers build a new habit, by the end of the trial, your customers would have already formed that habit and they won’t want to let go of your product/ service.

Let’s look at an example, shall we?

But, why did I pay for it?

I got used to it. I loved it and I formed a new habit. It had all my favorite sessions saved too!

I went through all phases, and so I got “hooked” on the app, and happily paid the subscription.

Talk to me, would you consider offering a free trial?

Sherwette Mansour

Written by

Management consultant. Abstract artist. Interested in psychology and consumer behavior… Food, travel, photography, water sports... Spontaneous otherwise.

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