I Want a Food App That Tracks Goals Not Guilt

Is that really too much to ask?

Photo by katie_martynova on Adobe Stock

Over the weekend, I signed up for a free two week trial of a weight loss app called Noom.

Noom's "about us" page boasts that venture capitalists support the app.

I’d signed up once last year but never made the time to thoroughly check it out. This time, the advertising got to me and I thought how great it would be to log my food with this supposedly supportive mobile app.

Emily Kate also had Noom on the brain this weekend. She brought up some valid concerns about a weight loss app that markets itself to be different (aka not a diet), but reeks of a typical diet rebrand:

“A new trend has been on the rise among these diet companies where they “re-brand” themselves, which is essentially just a fancy way of saying they were re-named. From a business vantage it is an incredibly smart move. In the U.S. alone, the total market forecast for the bulk of the weight loss industry is set to increase 2.6% annually through 2023.”

And honestly? She’s not wrong to be wary of Noom.

I am.

Eating disorders are among the most complicated and undertreated aspects of obesity and yo-yo…