The View Before the Voyage

Being able to view a 360-degree look of a hotel and checking out the activities to do as if you were there, while in the comfort of your home, is an enticing idea for many people looking to travel. This idea can be seen the article, “Before You Take the Trip: How About a Virtual ‘Test Drive’?”, written by Jane L. Levere, where all of this and more is discussed as she describes in explicit detail how and what many companies are implementing virtual reality to their websites and information boards, “… Tourism Australia introduced a series of 360-degree films depicting aquatic and coastal travel experiences there, including snorkeling in the great barrier reef and watching the sun set over Sydney Harbor” (Jane L. Levere).

Credit: Manuela Jaeger

Why Should You Consider Using V.R.?

The author of this article makes a very persuasive argument, that virtual reality is an enriching experience for many prospective travelers.With it, they are able to virtually test out their hotel rooms, check out the nearby activities, and even view the beautiful sunsets.

Levere argues how using V.R. is an enriching experience for travelers by using many different forms of pathos and ethos in her article that sway the audience into agreement. For instance, one of her appeals using ethos is her quoting many big names in the tourism business including Cathy Tull (senior vice president of marketing at Las Vegas Convention and Visitors Authority), Maria Walter (managing director of product development for United Airlines), and Tammy Lucas (vice president of marketing for Best Western); all in an attempt to show her credibility. (Levere)

The videos she links throughout the article allows the reader to watch the videos for themselves and reaffirm her description of the amazing views and tropical sunsets, connecting the audience with a nice visual pathos. Perhaps the best pathos she provides is the mention of how Expedia, “… identified four children it [St. Jude children’s hospital] was treating for cancer who had ‘dream adventures,’ such as deep-sea diving in Playa del Carmen, Mexico, and visiting the Monkey Jungle in Miami”. Whereafter, Expedia took it upon themselves to send employees to each of the places, “… equipped with 360-degree camera equipment and live-streaming technology,” allowing each of the children to, “… have his or her own virtual and immersive travel experience, interacting with the Expedia employees.” (Levere) This allows the audience to connect on an emotional level with her argument, as you visualize each child’s reaction and the happiness on their face as they see the world perhaps for the first time in years.


Overall, Jane Levere’s use of pathos and ethos provide a compelling argument for the audience. By using ethos, Jane is able to provide credibility to her argument as the many quotes from people in influential positions are mentioned, and by using pathos she is able to connect to the audience in a deeper level emotionally by showing them videos of what could be their experience. For the reader, I feel as though she made her point as she is able to connect with people of all ages, showing how even those in poor health are able to join in on the fun.

Levere, Jane L. “Before You Take the Trip: How About a Virtual ‘Test Drive’?” The New York Times, The New York Times, 12 Feb. 2017, www.nytimes.com/2017/02/12/business/media/travel-virtual-reality.html.Accessed 26 Feb. 2017.

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