You want as many eyeballs viewing and engaging with your Snapchat content as possible, right?! There is only one problem with that, where do you get the eyeballs, growing your Snapchat viewership is incredibly hard, especially for brands.
Fortunately for everyone, Snapchat gives you a QR code (or Boo-R code, as some like to call it), which a Snapchat user only needs to scan to add you. Pretty simple, right? These Snapcodes definitely seem like the answer to a successful Snapchat growth strategy!! (keep reading)
Look around on other social media. You see these Snapcodes plastered everywhere imaginable from Instagram posts to Twitter profile pictures. Everybody wants you to scan their code and join the fun.
Let’s talk real, aside from when the feature was first released, how many times have you actually been scrolling, seen a Snapchat code, and instantly pulled out your phone to scan it!!? Your answer is never.
Snapcodes are now ubiquitous, and they‘ve become about as unique as using a funny hashtag.
Don’t get me wrong, there’s a time and a place for everything, and that includes Snapcodes. For example, your brand should add your Snapcode to discovery apps and websites such as GhostCodes. This specific app has a great community of Snapcodes where users go to find new Snappers to follow.
SNAPCHAT PARTY!!
Now that I’ve crushed your entire Snapchat strategy, let me help you build a new one. There’s a much better way to bring your audience to Snapchat, one that is much more fun and engaging for everyone involved!!
Snapchatters love to be involved in your Story. The best content you can make will involve your viewers. While other platforms are more indusive to growth, you will want to find creative ways to move those followers over to Snapchat.
One way I did this was by hosting a Snapchat party on my Instagram. If there’s one thing you take away from this article, you need to learn that so many social media users love attention and being noticed. My Snapchat party encouraged this.
I asked my Instagram friends to have a Snapchat Party commenting their own Snapchat usernames, then following the usernames of five other people who also had commented. People loved it!! To this day, over a year later, this is my most engaged-with Instagram post.
I didn’t specifically ask people to add me, but this Instagram post led to a significant bump in my Snapchat followers. Those tagged in the comments who didn’t follow me were intrigued. They wanted more, so they added me on Snapchat to see what I’m all about. Not to mention all the participants got 5+ new followers as well, it was a fun and beneficial activity for everyone!
“Who’s this guy and why is he throwing a Snapchat party??”
I’m not telling you to copy my Snapchat party, but you can think of ways to tap into that natural desire your users have to get their own name out there.
Collab, Collab, Collab!!
There are already tons of Snapchat users out there who have done what it takes to build an audience. Whether you are a brand or just a fellow Snapper, working with these influencers to help grow your own audience will be a huge help! You will also learn a ton working side-by-side with these master Snappers!!
They make the decision to add you, help them.
The people viewing your content do not want to be told what to do, or spammed with your code.
Your viewers mostly use social media for entertainment. Show them a small portion of how exciting your Snaps can be, give them a little taste by posting on your Twitter, Instagram, or Facebook.
If you are constantly teasing incredible content your viewers will want to add you on Snapchat!! This content-driven strategy, combined with some of the above-mentioned creatives, will definitely start to generate more views and engagement on your Snapchat account!
Again…
Don’t post your Snapcode and think all your Twitter, Instagram, and Facebook friends are just going to add you. You have to really think outside the box if you want to build a Snapchat audience.
