Facebook is poised to win the ‘Photos’ war

Since the smartphone has been widely available to the general public, and the explosion of social media, no one company has been able to create a strong foothold in the segment of distribution, cloud storage and exchange of photos among friends. 
Though with the gazillion messaging apps on our phones, we are able to send pictures, they are time-consuming and the flow is broken. There was Dropbox’s Carousel for a while, which is shutting down in March. In recent times, the only two major competitors in this space are Apple and Google. (Amazon does provide photo backups, but isn’t suitable for other functions.)

Let’s look at Apple and Google. With Apple, if you own any Apple device, you can automatically backup your photos on the iCloud, (limited storage is free) and with AirDrop share it with your friends. But the major pre-requisite is that the other person owns an Apple device too. With Google Photos, though these issues are solved and you can share photos through social media, or invite friends to create a shared album, the problem that arises is that the number of clicks taken to do this simple task.

A few months ago, Facebook did a soft launch of a new app — Moments. I have been using this for a while and can share any photos in less than 2–3 clicks. All my photos are organised and grouped either according to time or event. Facebook has already identified the people in the photos and tagged them. All I’m required to do is hit send. Voila.

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Though there are many more improvements and features that can be added, for now, this is one of the best apps to transfer photos among groups of friends.

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