Content Managing for Increasing Blog’s Quality
I’ve worked as a content writer for more than 1 year. I started my job as a content writer by following the existing plan; create 3 SEO articles per day and publish it into blog to help SEO team. And I also need to follow several rules when creating a SEO article; need to use the selected keyword 3% from total words in one article and also give a lot of internal links in one article.
I’ve done it for almost 3 months and I’ve received some bad comments on the article’s page. After that, I decided to raise the quality of the articles that should be posted in blog. I started to look for some high quality of freelance writers and start to research the flow I should follow for managing high quality blog.
Content Managing Cycle
After reading some articles about managing blog efficiently, I tried to mix and match one formula with another formula. I tried to apply those formulas and this formula is the best I’ve ever tried. So, I use this formula to manage Sribu’s Blog.
At the same time I started to apply this cycle, I had already managed 3 freelance writers. So choose to start from making editorial calendar planning and continue to complete all the aspects of the cycle irregularly.
Editorial Content Planning Process
I started to list down the keywords from Google Adwords-Keyword Planner that suits Sribu’s blogs to be chosen as topics. I search about 3–4 articles from another blog to be references for every keywords.
From every article that I used as references, I would know what kind of post that my writers should write. I also gave one link of article that they can use as the explanation references (You can find it below as “rewrite this article”) in case they’re not familiar with the topic. It also helps them to learn faster about the topic.
I always leave the title to the writers, so they can decide what kind of title will they use to gain readers attention. I also gave them some references of how to create an appealing title for blog.
Content Auditing Process
While the freelance writers create the articles, I start to do content audit. I list down every article that Sribu’s Blog already had. After that, I listed down all the links (both external and internal) that had already inserted in every article. I also wrote down every phrase that writer’s used to be linked to external or internal references (both article and website).
After I finished my content audit process, I proceed to the next step (the most important one); changing some external link in articles that lead visitor to another article that Sribu’s blog already had.
I also added UTM tag into internal links that had been inserted that would lead visitors to Sribu’s website. It will make me easier to track the blog readers that go to Sribu’s website.
Content Editing Process
I continue to edit some articles that freelance writers have submitted. I read all the content and re-read the editorial content planning sheet so I can find if there’s having a contextual mistake. I also check their EYD (it’s like grammar in English) and if there’re any typos.
After that, I focused in the phrases that they used to be inserted by link (both external and internal). Usually they only use 2 sentences to be anchored, but better way to anchored the link is using 3–5 sentences so it’ll be formed a better phrase.
Content Marketing Process
In this step, I spread the articles through all marketing channel that interested with similar topic. I usually choose Facebook Groups and corporate LinkedIn Page to promote the content.
I also do blog commenting and media commenting, so I can add my article’s link that have similar topic.
Content Analyzing Process
One week after article has published, I start to analyze content performance. These are the things I would do:
- Several things that I can get easily from Google Analytics: Pageview, time spent on page.
- Social media sharing: to know how many readers that interested with my articles
After that, I will do further analysis. I will do my monthly content analysis. These are the analysis I would do monthly:
- SumoMe Content Analysis feature: to know how far visitors read the article.
- UTM Tracking: to track how big the articles’ contribution to website’s traffic or (maybe) sales.
- Check blog’s monthly traffic using Google Analytics: to know if there’s any impact after writing several articles for one month.
- Check blog’s subscribers growth: to know if visitors love my article
After I finish all of these steps, I start to follow the cycle in order. By following this cycle, I save my time in making monthly report. It also make me easier to track every single things in blog.
I hope this long article can help you to build better tracking and managing system. Don’t hesitate to leave a comment :)