The Future of Wearables- Are Boltt Fitness Trackers the real deal?
Everything you need to know about fitness trackers and wearables from Boltt
By now it is a well known fact that Boltt, a Fitness Wearable Technology Company, launched its products worldwide. After much waitings and pre orders, the customers actually started receiving the products as promised by the company somewhere from the first week of August.
There are many fitness trackers which are available in the market at different and similar price ranges. So what makes Boltt products stand out? There are a lot of things actually that make it what it is. The main USP of Boltt is the artificial intelligence enabled mobile health application. The application comes along with a virtual assistant called ‘B’ that interacts with the users and gives real-time voice coaching & interactive feedback on health and training, throughout the day. So this in itself is enough for the customers to understand that it is definitely better than a lot of fitness apps out there. It is like having your own personal health coach with you all the time.
A lot of people or rather I should say professionals do not have the time to hit the gym or workout on a daily basis. Some have extremely demanding jobs, some have jobs that require extreme traveling, so in short personal time is very less. The percentage of such professionals across the globe is huge. Boltt wearables has effectively captured this market. It has integrated the 4 major fundamentals that affect our health viz, workout, sleep, nutrition and training. The fitness market has increased at a tremendous speed and the rate at which it will further expand is humongous. Having an AI integrated app along with smart products that appeal to the masses is what Boltt is banking on.
The other important element that is working wonders for Boltt wearables is the price segment that they have captured. The introductory price garnered a lot of attention from the users worldwide and formed one of the strong reasons for the orders received by the company. Boltt sports launched the following products in the wearable category:
- Boltt Beat starting at INR 1999 with 3,6 and 12 month subscription to Boltt App Coaching Plan. Beat has heart rate monitoring along with automatic sleep tracking, movement detection, silent alarm, activity tracking, social media and caller alerts. Available in Deep red, dazzling blue and black colour, Boltt beat is the only tracker with heart rate monitoring. It also enables you to start heart rate training in specific zones, which can make your regime more efficient.

2. Boltt Verve starting at INR 1699 with 3,6 and 12 month subscription to Boltt App Coaching Plan. Verve is available in black, mulberry and royal blue colours. With features as activity tracking, movement detection, silent alarm, sedentary reminders, social media and caller alerts, Verve is priced at the most basic entry level price with 3 months subscription of the app. This Smart band is so comfortable to wear, it becomes your second skin. A lifestyle tracker that helps you achieve total fitness without you even noticing it.

3. Boltt Ace starting at INR 1699 with 3,6 and 12 month subscription to Boltt App Coaching Plan. Powerful, lightweight and stylish are the words that describe the Ace. With features as activity tracking, movement detection, silent alarm, sedentary reminders, social media and caller alerts and automatic sleep detection, Ace is also priced at the most basic entry level price with 3 months subscription of the app. Purple, passionate red and black are the colours in which Ace is available.

4. Boltt Luxe starting at INR 1999 with 3,6 and 12 month subscription to Boltt App Coaching Plan. The most high priced boltt tracker of the lot for all the right reasons. This luxury band comes in gold coffee, gold black, silver black and silver navy colours. This is from the premium collection and the 12 month subscription plan costs INR 3999 along with the band. It boasts features like activity tracking, movement detection, silent alarm, sedentary reminders, social media and caller alerts and automatic sleep detection.

5. Stride Sensor- For the runners- Track your movement, live fitness, running and sports data. Developed to empower athletes and coaches with smart data, the Boltt Stride Sensor intends to drive them towards smarter training decisions and better performance, with its advanced technology. These can be clipped to your shoes and can make the shoes smarter. Or you can buy the connected shoes from Boltt sports which come embedded with the stride sensors ( to be launched soon)

Connected shoes starting at INR 4999 are yet to be launched as per the latest reports.
So Boltt has done everything right. They have captured the correct market, priced their products in the right segment, launched an interesting fitness app with AI. The app is live on iOS but yet to be launched on Android.
As per my recent discussion with the company, a utility app for all android users is going to be launched by 30th August 2017 so that they can start using the trackers. This app is free of cost and it does not affect your subscription.
For any queries you can call on +91 8882142233 or drop a mail to info@boltt.com. Though they are not too responsive, but they eventually revert back! Can’t blame them for the orders are through the roof.
With everything, so far so good. Boltt has a great future if they continue to make products that can excel in their segment and be useful.
