How Indiegogo Takes Your Project to Entrepreneurship

Image retrieved from Brooklyn Brown

As we spend more time on social media, we become more familiarized with words like start-up, indie, and small biz. Ideas for new products and services appear to be marketed everywhere. How is it that so many people are succeeding in this growing industry? More than often we hear the story about the guys who quit their 9 to 5 jobs and opened a business in their living room. We continue to read in amazement how in 3 months they patented their new business idea. In 3 months they became millionaires. I don’t know about you, but I always shake my head in wonder. How do they transform ideas into entrepreneurship and can I get me some of that?

The answer lies in crowdfunding. People go from having a business idea to entrepreneurship thanks to this technique. Crowdfunding is the practice of funding a project. Of late, this is done over the internet. This marketing technique involves asking for small donations from a large number of people. Usually, business pioneers don’t reach their business milestones by themselves.

Campaigns for new products and services are done over crowdfunding sites. Indiegogo is one of the most popular. It has helped the growth more than 275K biz ideas and 30% of those start in the US. Why is Indiegogo so popular?

Indiegogo: Redefines Entrepreneurship and Grows Business

Indiegogo is a launchpad for creative and biz ideas of every shape and size. The company’s mission is to revolutionize entrepreneurship. They want to transform it from a privilege to a right that every creative pioneer has. This is why they help fund almost any type of project. They help indie projects from pre-launch to the marketplace. Here’s how it works:

  • Pre-launch. Indiegogo provides you with a BETA page. This allows you to create a Coming-Soon BETA page and grow your audience before the project launches.
  • Crowdfunding. Thanks to this launchpad you will be able to lead a crowdfunding campaign. Through it, you will grow your community and raise enough funds to make your biz idea a reality.
  • Marketplace. Projects receive support through early sales. This is the last step of your Indiegogo campaign. Indiegogo provides tools to fulfill your sales goals. They also connect you to manufacturers and logistics experts.

For more information on the funding process, click here.

How Indiegogo Can Boost Your Project to Entrepreneurship

The first thing to do to boost your business idea is to determine if going indie is right for you. More specifically, is Indiegogo right for you? Chances are the answer to that is yes. Almost all projects fit with the Indiegogo community. Architecture, art, tech, film, DIY, books. You name it, they found it. If the project is creative and has the potential to evolve into entrepreneurship, Indiegogo is right for it.

This launchpad has space for every kind of project. They have helped the growth of small businesses, creative ideas, new tech, and non-profits. Among the revolutionary projects that Indiegogo has funded, you will find: The Level, The Alabaster Girl, Bluesmart, and Solar Roads. To learn more about the kind of projects that succeed at Indiegogo, click here.

So what do you say? Will you Indiegogo?

Originally published at on February 24, 2016.

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