Digital Marketing Mistakes in Start up system
Jul 21, 2017 · 3 min read
- Mistake #1.Marketing On The Wrong Channels
- Today, we have Facebook, Instagram, Google, Twitter, Blogs, Medium,Pinterest and more. You can easily become confused on which channel to market your startup.
- The truth is that different channels comprise of different demographics.
- If your ideal customers are within the 18-to 34-age-bracket, then Instagram could be the perfect platform for you.
- But if your ideal customers are not between the age of 18 to 34, then you may want to look elsewhere.
- If your prospects are above the age of 40, Instagram would be a wrong channel to reach them.
- Mistake #2.Failing To Build An Audience For Your Product
- Most startups fail because they didn’t validate their product idea before developing the product.
- You can save your startup valuable resources and time by marketing your product idea and testing if there’s a market need for it.
- You might need to build a small email list, and tell them about your product.
- For instance, if you emailed 250 people to tell them about your product, and at least 50 people say they will buy your product, that’s a good sign that there’s a need for your product.
- Building an audience first is very important to the success of any startup.
- Yes, some startups may get away with it. But if you truly want to build a successful startup without risking too much, then I strongly advise you to build an audience before the product. Trust me, heeding this advice will save you a lot of time and money.
- Mistake #3.Not Creating And Following A Marketing Plan
- One of the most important parts of any business is the marketing plan..
- But what does a marketing plan really mean?
- A marketing plan is a written statement that describes how a startup would target customers and achieve its marketing goals.
- A marketing plan comprises of the key marketing tactics you want to use. Your marketing plan tells you when a strategy is not working so that you can change course and try new strategies.
- But when you lack a plan, you turn to every marketing strategy available under the sun and expect something to produce a magical result. Well, startup marketing doesn’t work that way.
- Are you going to be using Twitter ads or google ad words to market your startup? Or, are you going to be using Facebook ads?
- What are your marketing goals? How many customers do you want to acquire in the first six months or year?
- These are questions your marketing plan should answer.
- Mistake #4.Not Focusing on Content Marketing Strategy
- Content marketing is a big strategy you must use when marketing your startup. Failing to do this could greatly hurt your startup chances of achieving success.
- Content marketing helps your prospects understand your product and how it would make their lives easier.
- Companies such as Buffer, Help Scout, KISSmetrics and Moz rely heavily on content marketing.
- But content marketing is useless if you’re not creating engaging contents on your blog.
So how do you create engaging contents your prospects want to read?
- Here are the simple things you should do:
- Write attention grabbing headlines
- Add a lot of pictures in your content
- Add videos in your content
- Make your content more interesting by sharing personal stories
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