Magento Guide: It is All About Speed Performance and Optimisation

Almost every ecommerce merchant has been there. Nothing can be more frustrating than investing a chunk of money, time and a substantial amount of effort into building a Magento store that runs at the speed of a turtle.

Almost every ecommerce merchant has been there. Nothing can be more frustrating than investing a chunk of money, time and a substantial amount of effort into building a Magento store that runs at the speed of a turtle.

A fast-loading Magento website can provide your business with high search engine ranking, seamless user experience, enhanced use engagement, thus more sales and higher revenue. A slow website on the other hand can not only be a turnoff to visitors but it can also hurt your search engine ranking and conversion rates.

Having said that, let’s get acquainted with some statistics from several web research and studies that will help you understand the importance of ecommerce performance, speed and abandonment better.

Getting to know the facts….

Ø 40% of users will abandon a website to land on a faster one if it takes more than 3 seconds to load.

Ø Each added second of delay in page response reduces customer satisfaction by 16%

Ø 14% of shoppers would begin shopping at another website when made to wait for page response. 23% of online buyers on the other hand can get distracted enough to quit shopping altogether.

Ø 52% of users consider slow page load speed as the top reason to abandon a website and a key factor to their website loyalty.

Ø 47% of online buyers expect a website to load in 2 seconds or less while 64% of smartphone users expect a web page to load within 4 seconds.

What is impeding the speed of your Magento website?

Now that you’ve known statistics that reveal how you could be missing out on a huge traffic of visitors if you have a slow-loading website, it’s time to dig out factors that cause your website to perform slowly.

Here’s a rundown on factors that are killing your website speed:

Ø Too much information

Ø Oversized images

Ø Outdated CMS

Ø Not optimising your website for mobile

Ø Bulky social media sharing buttons

Ø Broken links on web page

Ø Multiple redirects to a single page

Ø Too many HTTP requests

Ø Data from external resources

Unfortunately, online customers tend to have thin patience. With every extra second they spend waiting for your website to load, you come closer to losing them.

So, if any of the aforementioned factors seem familiar to your website, you better find a your Magento specialist to get started with your ecommerce speed optimisation.

Magento specialist

What is an optimal page load time?

Concerned ecommerce website owners often question how fast their website should load in order to retain visitors.

Since loading time largely contributes to website abandonment, every second counts. The faster, the better. However, the ideal load time should be 3 seconds.

What can you do to speed up your Magento store?

With the ecommerce industry growing exponentially, users’ expectations with the performance of ecommerce websites have raised more than ever. They are naturally tempted to websites with fast load speed.

So, unless you are anything big like eBay or Amazon that people would for you anyway, you will want to optimise your Magento website for high speed and performance.

Magento website

Here are some useful tactics to speed up your Magento website:

Ø Update your Magento website to the latest version

Ø Enable page caching

Ø Keep the use of third party extensions and plugins to a minimum.

Ø Keep your website free of broken links

Ø Enable Flat Catalog for products and categories

Ø Use compressed images

The Takeaway

On road, speed can kill. But in the digital world, the faster your website, the better your conversions and bottom line.

Besides the above-mentioned strategies, it is important to seek assistance from a qualified Magento expert for effective Magento development and optimisation. Unless you have the required expertise in-house, investing in professional Magento developers makes sense and can help you make a huge difference with your ecommerce business.

Author

Sigma Infotech