ChatGPT and 7 Other AI Tools That Make Marketing Way Too Easy
Artificial intelligence (AI) has penetrated our lives, and is here to stay! More so, it has taken the world of digital marketing by storm. Brands have been quick to integrate it into their marketing strategies.
However, with the latest version of ChatGPT, the conversation surrounding AI in marketing has intensified further. Is it just a fad? Is it worth all the hype? The short answer is yes. The slightly longer answer would be, yes, it deserves all the love, but so do the other AI tools that have been silently making our work easier for years.
Let’s look at ChatGPT and 7 other AI tools that make marketing seem like child’s play.
1. ChatGPT
When we asked it what it actually is, this was the response:
ChatGPT is a large language model developed by OpenAI. It is trained on a massive dataset of text and is capable of generating human-like responses to a wide variety of prompts. It is often used for tasks such as language translation, question answering, and text completion.
Sounds pretty simple, right? Well, that’s the key. It helps you accomplish complex tasks in a simple way. It uses GPT-3 (Generative Pre-trained Transformer 3) language model-based deep learning algorithms for processing numerous tasks.
ChatGPT’s text generation feature can help content marketers write essays, articles, stories, and more. You can even add the starting point of a text, and it will complete the rest. It can be an excellent customer support tool with its question-answering abilities. Language summarization and similar tasks also get effortless with ChatGPT’s fluent translation prowess. Furthermore, it can classify text into different categories by analyzing its sentiment, which can be useful for understanding customer feedback.
2. Phrasee
This SaaS platform combines artificial intelligence with computational linguistics to ensure the best customer experience. It helps brands deliver consistent messaging across email, social, push notifications, SMS, and the web. It optimizes advertising efforts by generating intuitive copy in natural human language.
Marketing teams from eBay, Meta Portal, Sephora, Domino’s, and Groupon trust Phrasee to get the job done.
3. Jasper
Content marketing is the need of the hour and AI tools like Jasper help with exactly that. This AI content generator creates high-quality copies in a flash. From product descriptions and creative stories to video scripts and perfect headlines, it delivers plagiarism-free, search-engine-optimized content.
A long list of clients, including brands such as IMB, Airbnb, and HarperCollins, proves Jasper is doing something right.
4. Emplifi
This AI tool helps your brand with customer experience and social media management. It optimizes brand performance by analyzing trends and managing all of your social media channels from one platform. It also offers a comprehensive influencer marketing solution to brands with a database of 30 million influencers. You can find influencers, track progress, and keep in touch with them.
Mercedes-Benz, ASUS, and Delta Air Lines are some of the renowned brands that have partnered with Emplifi.
5. Crayon
Do you think the success of your business only depends on what you are doing? Wrong. It also depends on how your competitors operate. This is where Crayon comes into play. Using more than a hundred distinct data sources, it automatically monitors and records all of your competitor’s movements in real-time. You can spot important trends and crucial information, including changes in product and pricing or the launch of marketing campaigns.
Spotify, Panasonic, and J.P. Morgan are some of the big brands that use Crayon.
6. MarketMuse
MarketMuse utilizes the power of AI to help you build the best content strategy for your brand. It audits your content and gives you insights on which keywords to target if you want to rank in a particular topic. It also finds content gaps in a given topic on the SERP (Search Engine Results Page), so you can structure your content accordingly.
Thousands of content strategy and marketing teams like Discover and Lionbridge use MarketMuse.
7. Brand24
The wide world of the web makes it almost impossible to track every conversation regarding your brand. Brand24 monitors more than 25 million online public sources, including social media, news, blogs, forums, podcasts, and much more, to give you real-time insights into your brand’s reputation. It also analyzes the sentiment, good or bad, and creates reports for quick assessment.
Samsung, Intel, and Carlsberg are some of the famous brands that rely on Brand24.
8. Albert AI
The list of AI tools would be incomplete without Albert AI. This self-learning software analyzes big data and runs marketing campaigns automatically. You can use your brand’s unique content and utilize the data from Albert’s massive database to identify traits of potential customers. To reach the right customers, it continuously modifies bids in your search campaigns based on real-time data along with performance and engagement.
From Telenor to Interactive Investor, Albert AI has an impressive list of clientele.
Will AI take away jobs? Honestly, it’s too soon to give a definitive answer. However, the current trend does indicate AI will make our jobs easier. Being the intelligent species that we are, we should embrace this change. Letting AI do its thing means we get extra time to accomplish the more unique, creative, and complex things AI cannot.
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