How do we increase usage of this feature? => What would make this feature more valuable for people?
Don’t think you’re above needing a Hook. Nobody is. And most importantly, don’t think your prospective customers are above the Hook. We all need a Hook to pull us beyond our primal and inescapable tendencies.
You’re more likely to lose by not recognizing your weaknesses than from the presence of weakness, so aim for self-awareness.