Matt, that’s very true — unseeing things.

Shirley Hughes, award-winning children books illustrator and author, simply clarify it in this way: "Learning to look at pictures is a skill." (The Guardian)

“You want to move the viewer in a perception so that when they first look at [the design],” Glaser explains, “They get the idea, because that act between seeing and understanding is critical.” —(Milton Glaser; quoted in Mary Stribley’s article, October 23, 2015 on Canva: "40 Crucial Lessons From The Most Famous Graphic Designers in History")

"It’s not what you look at that matters, it’s what you see"
-Henry David Thoreau