The guide to powerful gym photography

Simon Timmermans
Aug 9, 2017 · 2 min read

Good photography is key to attract new members to your gym. And good photography is more than just functional, it shows vibe and atmosphere. Here are 3 crucial tips to create powerful gym photography.

1. Show people

It’s tempting to show the equipment and interior you invested in, but empty bars do not attract people. Show the people, and the vibe will attract new members.

2. Show realness

Gyms with only smiling people do not exist. Show the focus and sweat of a real workout, and people will relate to it.

Show the real deal of a workout. It’s hard but rewarding!

3. Show the community vibe

There’s nothing more trustworthy than enthusiasm and positivity from your current member community. Your members are your best ambassadors. These pictures will make new members feel welcome.

People strongly relate to a sense of community. Show it!

Conclusion: The right photography is essential to give your brand its true identity. You can create beautiful pictures, but you have to keep them real. Show hard work, motivation and community vibe. Your website will look authentic and trustworthy for new members.


About these pictures

These examples all come from www.sportclubheteiland.be, which is one of our clients. We have been helping Sportclub Het Eiland become the biggest gym in Antwerp and one of the strongest brands around.

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