Vittel’s couch converter: The campaign I wish I created

Simon Timmermans
Jul 26, 2017 · 1 min read

How can Vittel motivate people to live healthy? They made the couch converter: a service that transforms your old sofa to new running shoes.

I see this campaign pop up regularly. And it frustrates me every time.

Because this is the campaign I wish I created.

But it’s no disaster, right? Ogilvy created the campaign. Ogilvy has 3000 employees worldwide. They create nice campaigns from time to time. That’s fair, right?

Yes, but this one is special.

It’s special because it supports so many of the beliefs we have at Mast as well:

  • Offer something of real value
  • Do something that is weirdly cool
  • Support creative talents and craftmanship
  • Start initiatives that support your brand’s belief (Vittel: living a healthy life)
  • Have a positive impact on society
  • Don’t tell what you believe in but show it by really doing something

Here’s the campaign video.

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