The Story of Simply — a new #fintech company

Three old friends — Ant Miller, Snick Nicholson and Dippy Dippnall — got together in 2015 to do something different. They had all reached crossroads in their careers and wanted to use what they had learned to do something positive and meaningful.

Recognizing the dire need for easy-to-understand, affordable life insurance for the mass market — in South Africa and elsewhere — they founded a fintech life insurance company called Simply. It’s a hard reality in South Africa, and many other emerging economies, that when a breadwinner dies, his or her dependents are often consigned to poverty. Simply’s mission is to secure the financial futures of millions of people. The company offers life, disability and funeral insurance combo’s designed to meet people’s needs in a way they understand at a price they can afford. By focusing on product design, data-analytics, software development and marketing — and outsourcing ‘commodity’ services to best of breed partners — Simply aims to materially reduce the cost and complexity of mass-market life insurance.

Now joined by a whacky band of diverse and driven people — a kite–boarding data scientist, a missionary turned digital developer, a mountain biking technologist, a tattooed, studded mother of a teenager, a psychologist turned digital witch, and a gaming actuary to name a few — the Simply team is determined to raise the bar for life insurance in South Africa and beyond. Simply has already achieved a bunch of South African innovations — from online sign up with instant cover, to chat bot quoting, and domestic employer combo’s of life, disability and funeral. With a little luck and a lot of hard work, we’re confident that we’re going to make a really positive dent in the universe. Watch this space!

Talk to Anthony —

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