Writing (Telling the Story, p. 111)
- The order of your story; most important information is presented first, followed by paragraphs arranged in descending order of importance.
- It is most important that the audience gets the information, not that they read our story.
- Goal: get information quickly to the reader
- Most used form of modern-day news writing.
- All written media uses this.
- Lead (lede): first sentence/paragraph of a story.
- A simple, clear statement.
- What’s the angle? So what? Who cares?
Styles of Leads
- The Straight News lead: inverted pyramid lead, most common style for news stories
- The Immediate-Identification lead: emphasizes the “who” of the information; only use if known locally/nationally.
- Delayed-Identification lead: “blind lead”; subject of the story has little name recognition. Describe subject.
Finding the lead:
- Who, what, when, where, why, how
- Length: 25–30 words
- p. 114
- Use attribution for unconfirmed accusations.