Is Agile Methodology applicable to Digital Marketing?

McKinsey WarRoom Design
Skyscanner Iterative development process

Sinem Soydar, PSM 1

Written by

Digital Strategist with more than 15 years of experience in Digitalization, Marketing, Communication, Channel Management in Telco and Banking industries.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade