I chanced upon this short write up in today’s Economic Times citing MySpace users flocking to Facebook as evidence of fickle consumer preferences. My first instinct was to disagree.

My guess would be that it is more a human thing, than something peculiar to western media, or even media. Empathy in general, I feel, is a rare commodity, and is less and less likely to be found as the degrees of separation increase.

Almost exactly a year back, while I was at the airport, I came across this innocuous looking book “Your Network is your Net Worth” by Porter Gale. Without meaning to sound hyperbolic, it changed my life. OK, it did sound hyperbolic, but in no way is it less true. With…