Whiteboard Pictures App

Problem exploration

Non-linear process

Gaining a deep understanding

User interviews

  • acting in urgency
  • shooting pictures in urgency
  • saving potentially important photos for later
  • working with currently existing tools
  • what’s their limit for “too slow”
  • what’s their limit for “too complex”
  • what are their clues when they try to find something

Understand the entirety of the experience

Looking at common human behaviors when trying to solve a similar problem

  • When you see something important, something like a billboard on the street or while you’re on the highway. You want to save it, what do you do?
  • Do you take notes? How?
  • Do you take pictures? Do you send them?
  • How do you keep it for later?
  • Do you use any apps? Why? What do you like about those apps?
  • Do you know about any better apps?
  • Why don’t you use them?
  • Do you always find it later when you need it, weeks later?
  • Why don’t you see it?
  • Is there something that slows you down? What is it?
  • Do you see anything confusing?
  • What is it?
  • What would help you?

Digging deeper

  • Do you remember what you didn’t find last time?
  • What do you remember about it?
  • How did you try to find it?
  • Where and how did you search? What did you try?
  • How would you describe it?
  • What’s your opinion on why you were not able to find it?
  • What would you do if you saw it now? Again, how would you save it this time?

Exploring some emotions closer to the topic

  • Do you draw some schemes or sketch or draw on a whiteboard?
  • Do you save them after that?
  • Do they help you? If they don’t, why?
  • How do you keep them?
  • Why do you think they don’t help you?
  • How do you share it with the rest?
  • What do you think is the fastest way to share it?

Unexpected interaction pattern highlights

Most prominent pain points

Most meaningful insights uncovered

Setting the initial problem hypothesis

Competitive apps exploration

Reframing the problem assumption

Jobs to be done stories

Prioritize ideas which are the most efficient & feasible

  • Fast shooting
  • Powerful search
  • Intelligent recognition and tagging
  • Smart categorizing and sorting
  • Compatible with native OS apps
  • Simple sharing options

Mapping the flow

Going visual

UI Prototype

Future improvements





Product UX Designer based in Zurich 🎁 yolkui.com

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Antoni Botev

Antoni Botev

Product UX Designer based in Zurich 🎁 yolkui.com