John Kneeland – Medium

Mar 22

Optimize for “No”: How we got more Bumble users to “Yes”

I originally wrote this piece in early 2019, after Bumble had rolled out a new profile design (but I have not published it until now, because reasons). It discusses how the Bumble product team concluded that the next fundamental shift in dating apps was underway and outlined how we would…

Dating

8 min read

Optimize for “No”: How we got more Bumble users to “Yes”

Oct 30, 2015

The Real Genius of Apple’s iPhone Payment Plan

Of all the things Apple introduced at its last media event, the one that sticks out to me the most is not any iPhone feature. It’s not Apple TV and it’s certainly not anything to do with the watch. It’s the iPhone payment plan. It’s absolute genius. Why? It’s not…

Apple

2 min read

Feb 17, 2015

The Great Mobile Divergence or: Why Universal Apps Won’t Save Windows Phone

As Windows Phone market share declines from an already low baseline, fans and pundits alike point to the possibility of Windows 10’s new “Universal Apps” as a potential weapon to reverse Redmond’s sinking fortunes in mobile. The ability for a developer to write her app once and easily bring it…

5 min read