This would have worked if the people they picked were hired professionals not volunteers. Everest failed, in part, because it did not have professional coaching. Everest wanted people to find free coaching, however if you can find free coaching offline you won’t really need Everest. As a member of Everest, I urged your CEO to implement professional coaching about a year before any competitors did, unfortunately he did not. All the competitors that survived eventually went with professional coaching as their business model. In fact your main competitor Lift became coach.me! This model provided an important source of immediate revenue.