10 Eco Fashion Champions You Need to Follow on Social Media

A go-to guide of eco fashion champions you should be following on Facebook and Twitter.

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The community of fashionistas, eco fashion warriors, slow fashion heroes, and fibershed makers continues to swell on social media — and that’s a good thing. The more of us there are to advocate for ethical, renewable, socially just fashion, the more pressure we can create, collectively, to change the most broken, exploitative, wasteful aspects of the industry.

Here’s 10 must-follow eco fashion champions:

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Photo Credit: Redef

Lucy Siegle

Ethical Living columnist for the Observer and founder of the Ethical Awards; Exec Producer of The True Cost; Author of To Die For: Is Fashion Wearing Out the World?



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Orsola de Castro

Queen of upcycling, Founder of the From Somewhere and Esthetica clothing labels, and Co-Founder of Fashion Revolution Day.


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Founded by Rebecca Burgess, Fibershed is building an international system of regional textile communities that enliven connection and ownership of ‘soil-to-soil’ textile processes, and are re-designing fiber systems to support ecological agriculture and regional economies.



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Lucy Shea

CEO of Futerra, with a mission “to make sustainability so desirable it becomes normal.” Self-styled godmother of @Swishing, Futerra’s global clothes swapping movement.



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A preeminent lifestyle destination for conscious consumers.



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Livia Firth

Creative director of Eco Age, a consultancy company specialising in enabling businesses to achieve growth and add value through sustainability. Livia also co-founded the Green Carpet Challenge, a project which pairs glamour and ethics to raise the profile of sustainable fashion.



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Sass Brown

Renowned Acting Associate Dean for the School of Art and Design at the Fashion Institute of Technology, Eco Fashion activist, Principal of Eco Fashion Talk, and author of Eco Fashion and ReFashioned.



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Photo Credit: Ettitude

Eco Warrior Princess

Jennifer Nini’s wonderful ethical fashion musings from Down Under.



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Fashion Revolution Day

Fashion Revolution Day was created in 2013 — following the tragic collapse of the Rana Plaza complex in Dhaka, Bangladesh, killing over 1,100 people and injuring over 2,500 more. On 24th April each year, Fashion Revolution Day will bring everyone in the fashion value chain together and help to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future.



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The Good Wardrobe

The Good Wardrobe is a nifty online style-sharing community hub mixing the best of sustainable fashion with services that prolong the life of your wardrobe.



Bonus fashionista — me.

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Pashm & Co. — ethical and renewable.

Tiffany Renée, A former Petaluma Vice Mayor and outspoken advocate of Slow Fashion, relaunched Pashm & Co in the fall of 2014 with a very simple but important belief — that fashion can be both beautiful and ethical, and can bring prosperity to where it’s needed most in the world. She frequently speaks on Local Economy and Regenerative Businesses.

For Pashm & Co., it’s all about feeling beautiful inside and out — ‘Cashmere with Soul’ — providing the world with exceptional handcrafted Chyangra® cashmere garments, to the benefit of the Himalayan people.

Pashm & Company


Each of these #ecofashion champions will give you endless moments of inspiration through their writings and social media presence. Which ethical fashion brands and advocates are you following? Tell us in the comments!

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