Episode 6: Your first customers

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Tristan and Mark talk about finding your first customers. Your customers are your life blood. Initially, do things that don’t scale to find them and talk to them as much as possible!

Inspire: Sara Blakely (Spanx) defines fighting for your first users

Spanx have been around for 17 years and it’s founder Sara Blakely is one of the youngest female billionaires in the world. How Sara got her first customers and distribution deals is truly inspiring!

Build: Your product has a job to do. Sell it that way

When you are starting out, to find your first users you need to understand their needs. The ‘Jobs-to-be-Done’ framework is a powerful way to make sure that your idea or product solves fundamental problems your users have.

Balance: Love what you are working on

Working full time and balancing a side project is hard. If you are passionate about what you are trying to solve though it makes is so much easier. (also take a day off now and then… you deserve it!!)

Read: Ask your customers the right questions!

We mentioned the Jobs-to-be-Done framework above. This book is the little red cheat sheet when it comes to interviewing you customers and finding out what they truly need.

Use: Conversations are your secret weapon

Intercom, Zendesk, Drip, a phone, coffee chats… It really doesn’t matter what tool you use. You NEED to talk to your current and prospective customers! That is the only thing you should take away from this section. Talk to your customers. Do it… now!

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