In September 2019, Skyscanner refreshed its brand, the result of a huge company-wide effort; in this post Andrea Sipos tells the story of the refresh — and talks about the lessons she learnt along the way

A climber in Pontresina, Switzerland, relies on the gear in his backpack to make it to the top of an alpine peak; Skyscanner relied on its Backpack design system to implement its ambitious brand refresh

In this blog-post, I would like to tell the story of Skyscanner’s brand refresh from the perspective of a product manager. I will summarise what we did, what happened, what we learned, and where luck played a role in what happened. My hope is that this post will help other project managers out there with their own challenges around rolling out a new identity at scale.

Our brand refresh project started almost two years ago, when we commissioned our very first ‘brand perception’ studies, but things really started to speed up at the beginning of this year.

Originally we planned…


Skyscanner’s Eileen Rogers knows a thing or two about sales; from her job as a human pop-up banner to guiding a top tennis coach through a modern art purchase, she’s bringing everything she’s learnt to her role as the design lead for Skyscanner’s Modern Advertising Tribe. Read on to find out about her journey — and her vision for genuinely traveller-centric ads.

Real life banner ads jostle for attention and somewhat overwhelm the viewer on the streets of Shinjuku, in Tokyo, Japan

Basically a human pop-up banner

The secret of change is to focus all of your energy not on fighting the old, but on building the new.
— Socrates

My personal mission as the design lead in Skyscanner’s Modern Advertising Tribe is to create traveller-centric, genuinely engaging, unobtrusive and useful advertising products. To me, these ideas feel natural, considerate, human. And pretty long overdue if ad blocker usage is anything to go by.

This mission is coming from a place of genuine drive around improving how we speak to people about what’s on offer in a marketplace - in a way that makes sense and doesn’t…


People are always asking Skyscanner Principal Product Manager Vicki Fraser to describe the mechanics of her job; in this piece she describes how it actually feels to be a PM at the company behind the world’s travel search engine

Vicki is based at Skyscanner’s Edinburgh office

I’ve lost count of the number of times I’ve been asked by an interview candidate what a typical day ‘looks like’ for a Product Manager at Skyscanner. In the early days I’d try and answer the question literally and explain that there really wasn’t such a thing as a ‘typical’ day, and talk about some of the things which might happen in terms of mechanics — you’ll have a stand-up, some meetings with engineers, or spend time analysing an experiment. But that really doesn’t tell the candidate what they want to know. People want to know what it’s actually like…


In the beginning Skyscanner was operating out of a cramped Edinburgh townhouse — today the company has eleven global offices. In this piece Skyscanner SVP of Growth Shane Corstorphine reflects on the truism that if people are what they eat, companies are where they work — and gives his advice on a critical challenge for fast-growing businesses: plotting the perfect premises.

Travel stickers adorn a giant suitcase in Skyscanner’s Edinburgh office

Skyscanner was founded by three friends who wanted to make it easy for travellers to find the best flights. Sixteen years later, Skyscanner has over twelve hundred employees in offices around the world, and serves eighty million travellers in fifty markets and thirty languages — each month! This post is the fourth in a series of blogs in which members of Skyscanner’s leadership team share the hard-won insights they’ve gleaned from their experiences — for the benefit of entrepreneurs and would-be entrepreneurs taking their own startup journeys. Catch up with the series here: Part I, Part II, and Part III.


When Skyscanner principal product manager Vicki Fraser stepped out of her comfort zone to help judge the AccelerateHER 2019 Awards what she experienced left her inspired — and moved

The 8 AccelerateHER finalists with Investing Women CEO Jackie Wearing

Earlier this year I was handed a baton of responsibility by a fellow Skyscannerite, and asked to judge the Investing Women AccelerateHER 2019 Awards. Investing Women are a community of women angel investors, women entrepreneurs seeking growth, and those who want to help both. They believe that there is huge potential for more female founders to scale their companies internationally and the awards seek to give the winners the tools and opportunities to accelerate their global growth.

This would be the fourth year the awards had been run, with the prize being a free place on International Trade Missions to…


Having offices around the globe looks and sounds good — but is it worth it? And how should you approach setting up international offices when you do actually need them? Shane Corstorphine has ‘been there, done that’ with Skyscanner; here he shares his thoughts on realising those international ambitions…

Where will your international ambitions take you? Pictured: a signpost to stir the imagination found on New Zealand’s South Island.

Skyscanner was founded by three friends who wanted to make it easy for travellers to find the best flights. Sixteen years later, Skyscanner has over twelve hundred employees in offices around the world, and serves eighty million travellers in fifty markets and thirty languages — each month! This post is the third in a series of blogs in which members of Skyscanner’s leadership team share the hard-won insights they’ve gleaned from their experiences — for the benefit of entrepreneurs and would-be entrepreneurs taking their own startup journeys. Catch up with the series here: Part I, Part II.

With your business…


If you’re near the beginning of your startup journey, you shouldn’t be dreaming about achieving scale — you should be preparing for it. Shane Corstorphine was front and centre during Skyscanner’s rapid scale-up; here he talks about the importance of making ‘scale-readiness’ part of your business’s DNA

Achieving massive scale: the recently unveiled Statue of Unity in Gujarat, India

Skyscanner was founded by three friends who wanted to make it easy for travellers to find the best flights. Sixteen years later, Skyscanner has over twelve hundred employees in offices around the world, and serves eighty million travellers in fifty markets and thirty languages — each month! This post is the second in a series of blogs in which members of Skyscanner’s leadership team share the hard-won insights they’ve gleaned from their experiences — for the benefit of entrepreneurs and would-be entrepreneurs taking their own startup journeys. Haven’t read the first post of the series? Check it out here.

Scale…


If you’re thinking of founding a startup, fundraising is likely to be very near the top of your to-do list. Shane Corstorphine was instrumental in Skyscanner’s critical fundraising rounds; here he shares his guide to getting raising right

A humble startup (with grand ambitions?) in Ciudad Vieja, Uruguay

Skyscanner was founded by three friends who wanted to make it easy for travellers to find the best flights. Sixteen years later, Skyscanner has over twelve hundred employees in offices around the world, and serves eighty million travellers in fifty markets and thirty languages — each month! This post is the first in a series of blogs in which members of Skyscanner’s leadership team share the hard-won insights they’ve gleaned from their experiences — for the benefit of entrepreneurs and would-be entrepreneurs taking their own startup journeys.

The three Fs in funding

It’s crucial to understand the funding landscape in order to identify the types…


The story of a bold new initiative at Skyscanner continues…

This post is the second of a three-part series about Skyscanner’s Maker Studio. What is Maker Studio? Quite simply, it’s an initiative we started in Autumn/Fall 2018 which involves bringing people from across the business together in order to combine their special skills and take a new idea from concept to production in just four weeks. Want to start at the beginning of the story? Then this is the post you’ll need.

No shortage of brilliant ideas

When we first launched Maker Studio, I published an internal blog post inviting Skyscanner team members to submit a ‘lean pitch’ for ideas they thought were worth bringing…


Rebecca Moore on hacking your way through the inflection points holding your business back in 2019

You may have attended or caught up with some uploads from Turing Fest 2018. This post will reiterate some similar ideas from my presentation and corresponding blog Self Disrupt for Growth. However, with this post, I’m going to look more closely at the concept of ‘growth hacking’. How can you use some of these techniques to continuously grow when you have already found some scale? How can you maintain that elusive hockey stick?

What is growth hacking?

Imagine this: you’ve got a great product that has strong word-of-mouth growth. You’ve established your ‘long and hard’ channels like SEO, got all the high-endorphin quick wins…

Skyscanner Marketing

Tales from the marketing team at the company changing how the world travels. Visit https://www.skyscanner.net and share the passion.

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