The Case for Experimentation

If you’re Picasso don’t A/B test, but for the rest of us it’s humbling to evaluate our ideas…

At Skyscanner we operate between a number of offices and remote meetings are an everyday norm

Compare intuition with data to establish causality

“Getting causality right, is like striking gold” says Arjan Haring.

Let users kill ideas, not opinion

Guard against bias, especially when using data

“Running a bad experiment is worse than not running an experiment at all” says Uri Gneezy.

Experiments keep us humble

If you’re Picasso don’t A/B test, but for the rest of us it’s humbling to evaluate our ideas...

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About the author

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Tales from the marketing team at the company changing how the world travels. Visit https://www.skyscanner.net and share the passion.

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