Sleep Technology
Nikhil Basu Trivedi

Fro clarification, the sleep tracking market is not a dichotomy between apps and wearables.

Calling Beddit a ‘wearable’ is a bit of a stretch of the imagination.

Devices like Sense, Withings Aura, Beddit are designed for your mattress or bedstand, not your wrist.

These types of devices are more likely to get subsumed by the home IoT market more than anything else.

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