Beyond the pill: 5 ways to create value with patient-centric services
Shifts in regulations, technology and consumer expectations are triggering huge changes within the pharmaceutical industry. With an increased focus on patient outcomes, companies are looking to provide solutions that are patient-centric, rather than product-centric. Defining what these services could or should be is one thing, but bringing these new services to market is easier said than done.
Developing new outcomes-focused services often involves building new capabilities, considering unfamiliar business models, partnering with different kinds of companies and, of course, monetary and resource investment. The payoff can be significant, however, as pharmaceutical companies that confront these challenges have the potential to create tighter bonds with patients and gain a critical advantage in a fiercely competitive marketplace.
Click here to read the full piece from MedCity News.
Originally published at smartdesignworldwide.com.