Riff: Facebook’s App to Create Collaborative Videos with Friends


There is nothing more exciting than having fun with friends and sharing it on Facebook. Twitter has Vine and Periscope, Snapchat has the Our Stories. Now it’s Facebook’s turn to show off with its Riff. Facebook launched the Riff , a new video recording app that allows the users to make videos with their friends.

How does Riff Work?

Riff- App

Riff was designed in an attempt to build and encourage friends to create a chain of video clips. The video clips that are 20 seconds or shorter. The videos are connected by the thread of a single hashtagged topic. When a creator makes a video, their friends will get an app notification. They can add their own clips using Riff. This chain can then be opened to friends of friends. Even though the clip is limited to only 20 seconds , there is no limit to the number of clips that can be added. Individuals can add multiple clips as well. When a creator posts clips on their Facebook, the tags of the creator’s friends who are in the video are automatically tagged. People who are not friends with the creator do not get tagged in the News Feed. Tags of friends do not show up on Riff too.

When someone shares a video to Facebook the entire chain is shared. The more the clips that are added to the video on Riff, the Facebook post updates with the new clips. Prior to posting a video, the user has to approve it within Riff. The user’s cannot edit, like or comment on the videos in the app. Users have the option to skip ahead through parts of videos that don’t seem to interest them. This option is similar to how users fast forward through clips in Snapchat’s collaborative video tool Our Stories.

Riff Watch videos from around the world

There is also an option to share the clips outside Facebook on sites like Twitter and Tumblr. Riff also has the capability to regularly feature videos from select users. Riff is available for iOS and Android and is said to be available in 15 languages including Spanish, French, Italian, German, Japanese, Portugese, Thai and Polish.

Click here to take a look at what it’s like to use Riff

Riff and other projects

Riff Make a video that your friends can add too

Though the projects made by Facebook Creative Labs have not been hits. This app may seem to catch the attention of users. The app began just as a side project by Facebook Creative Labs. Facebook is to evaluate the activity on Riff. It has also planned to add features in the future. There is so far no proposal to incorporate advertising into the Riff app.

Riff Add to videos made by friends

Facebook’s Riff Product Manager Josh Miller says,

“The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends you can share to Facebook or anywhere on the internet”

Here’s a look at what it’s like to use Riff and how it started

It all started off when people began dumping ice water on their heads. Riff was inspired by the ALS Ice Bucket Challenge which had tons of Facebookers posting videos of themselves taking the same cold plunge for charity.

Rules for Riffing:

  • You can only shoot video in Riff, no uploads. You get a 3–2–1 countdown, and can approve your clip before posting, but there’s no multi-shot recording or editing features like those that have become standard on Instagram, Vine and other apps.
  • There’s no liking or commenting in Riff. The goal is for people to contribute instead, so Riff is designed to make shooting unpolished, spontaneous video “feel inviting,” says Miller.
  • Viewers can tap to fast-forward through boring clips, very similar to Snapchat Stories.
  • Only friends of a video’s creator or collaborators can contribute to a video, making it expand virally through a social graph rather than going worldwide instantly.
  • Your video could end up very public, though, as Riff will feature user video threads on its home page to inspire other users. View counts will help inspire people to reach for fame.
  • When you post a Riff video to Facebook, all the contributors will automatically be tagged.
  • The original creator can moderate their threads, tapping a ‘three dot’ button on their video to delete clips they don’t want. Anyone on Riff can report any specific clip as offensive, while Facebook users can report a whole video as containing something awful.
  • While it’s available on iOS and Android worldwide today, it’s starting with only 15 languages, including English, Spanish, Portuguese, French, Italian, Thai, Vietnamese, Japanese and Polish.
  • Facebook has no plans to directly monetize Riff right now, but more videos uploaded to Facebook make it easier for it to show video ads that earn it money.

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Originally published at techliveinfo.com on April 2, 2015.

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