Thought Leadership: “An Eye for Winners” Book by Lillian Vernon

“I want customers to know and relate to me as an individual, and to understand that my company is a reflection of myself.”

“Don’t try to be all things to all people. Concentrate on selling something unique that you know there is a need for, offer competitive pricing and good customer service.”

“What was your greatest challenge? Staying alive as a business, staying ahead of the game, and melding my business life with my personal life.”

“The biggest mistake was that I didn’t hire all the right people. I should have done better reference checks. I should have defined the roles in a much more professional manner. I hired people who just couldn’t do the job.”

“Toughness is a good thing, yet it is considered good only in men. When a woman is tough, men can’t stand it. I like being tough and smart.”

Lillian Vernon

Businesswoman, Philanthropist, Founder of Lillian Vernon Corp, The first company on the American Stock Exchange started by a woman and Author

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