This statement makes a great ‘case’ for sweating the small stuff, both in copy and throughout your…

Absolutely. In my role, I review products for many quality UX things, including “fit-n-finish”. Capitalization issues are one of them. We do have a UI standard for capitalization rules and I *know* that developers, managers, sometimes my UX peers, just find it insanely nit-picky. We create enterprise software, so users may go from one of our products to another. I tell these naysayers: our users may not _notice_ the capitalizations of titles and field labels, but they’ll sense something is amiss…and that will make them feel uncomfortable, which is not what we want when customers use our software.

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