Sadly in today’s environment where startups are busy chasing high valuations to be become a Unicorn…
Pranav Thakker

Unfortunately, it’s not just start-ups. I’m not a start-up and this holds true for where I work too. And as a usability person, I’ve seen usability go down and the focus on making things visually appealing. “Make it sexy”. Sigh. Our core platform is analytics — it’s not supposed to be “sexy”, it’s supposed to be accurate.

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