Snapchat Filters — A Complete Guide

It goes without saying, Snapchat is huge. With over 100 million daily active users, they’re quickly growing to become one of the biggest players in the social media space, already overtaking Twitter in such a short period.

What’s Snapchat?

For those that are yet to be in the know, what is Snapchat? The main point of difference is the fact that snaps have a limited life span. If I send you a snap, it will only be visible for up to 10 seconds.

Alternatively, if I put a snap as my story, it will be available for 24 hours.

This concept something unheard of in the social media world but because of the fleeting nature of Snapchat, it makes it a much more intimate platform, much closer to a visual Facebook Messanger than an Instagram.

Okay, enough about Snapchat and why it’s so awesome. Let’s get into filters.

Oh, and for those of you who are looking to submit their own custom filter for a birthday, wedding, or event, scroll down to ‘Custom Snapchat Filters’.

Public Snapchat Geofilters

There are two main filter types. The first are public geofilters, or commonly referred to as geofilters. These are public filters that anyone can access and by nature, they’re much more permanent. Someone has designed up uploaded a filter for a certain location or city and now everyone has access to it.

These are public filters that anyone can access and by nature, they’re much more permanent. You’ll be able to access most of them for months, and some have been around since this feature was launched. Something important to remember is they are location-based, so if you are in a different city, or a different country, you’ll be seeing different filters.

Sometimes large companies like Disney Land have actually managed to create public geofilters, and sometimes even smaller events such as weddings. With the release of the new on-demand filters, trying to submit a public geofilter is not the best way to go about getting a custom filter.

With the release of the new on-demand filters, trying to submit a public geofilter is not the best way to go about getting a custom filter. This is mainly because it’s hard to get these public geofilters approved!

For those of you who are looking to get a filter for their party, scroll down a bit to find out more about custom Snapchat filters.

What you see right after you take a Snapchat

What you see right after you take a Snapchat

Another overlay.

And the more fun filters are these publicly accessible geofilters.

Or this one which shows the current score for the Olympics

Click here to find out more about community geofilters.

Custom Snapchat Filters

The other type of filter is the on-demand geofilter. A lot of people are referring to this as the custom Snapchat filter.

This is where you can design, or get someone else (like us), to design something for you, and submit it to a certain location.

If you’re having a birthday that’s coming up, a baby shower, a wedding, or even as a company you want to get your name out a little, the custom Snapchat filter is a perfect choice.

It’s much easier to submit, and although you do need to pay to host it, it’s quite affordable, starting at $5.

Once you have the filter you want, you simply have to go through the submission process which we’ve outlined below.

Here is a custom filter we designed for Drake for one of his concerts. We’ve got one that we did for Justin Bieber below too!

When submitting it, it’s split into two main categories. For those looking to submit it for an event, you’ll be under ‘personal’. For those submitting it for commercial purposes, you’ll be under ‘business’.

Snapchat defines personal filters as:

  • A Personal Geofilter is one that doesn’t include any branding, business marks/names, or logos, and doesn’t promote a business or a brand. You might submit a Personal Geofilter to celebrate a birthday or graduation, for example.

Snapchat defines business filters as:

  • A Business Geofilter is one that promotes a business or a brand.

A business geofilter has more requirements to meet. For more information, here are Snapchat’s submission guidelines.

Example Custom Snapchat Filters

And for those that want a custom template Snapchat filters for your wedding, check out our store!

We can also do complete custom Snapchat filters for weddings and other events.

How To Submit A Custom Snaphat Filter

So now you know which kind of filter you’re after. How do you go about submitting it for approval?

Let’s dive straight in. And don’t worry. We are going to go real slow just to make sure we don’t miss out on anything!

Step 1 — Head To The Website

The first step is to jump over to the Snapchat On-Deman Geofilters website.

Step 2 — Login

These are the login details to your Snapchat account.

Step 3 — Choose Your File

As you can see, it has submission tips to make the process to smoothly and to ensure that your filter will be approved. Oh and by the way, all of the template Snapchat filters we offer including the custom Snapchat filters are guaranteed to be accepted 🙂

Step 4 — Name Your File

Just a little filter that we did for Justin Bieber’s concert.

Step 5 — Select Dates And Times

A key note to remember here timezones. If your wedding is in another time zone, make sure you take that into account!

Step 6 — Draw Your Location

Here is the fun part. Draw out your venues area. For us, we were doing the filter for Justin’s concert in Madison Square Gardens so you can see we mapped out the key region for this venue.

Step 7 — Pay And You’re Away!

That’s it. Our venue was pretty big, hence the cost was high, but most events will cost around $5–25 USD depending on size and time.

And that’s it! You now have a custom filter for your event!

What We Do

We design custom Snapchat filters for weddings and events. We have a wedding template marketplace so for those of you getting married, this is the perfect place to start.

For other events, we can also fully customize a filter for you, a business or an event. We have a team of professional and local designers who are absolutely extraordinary and they’re going to blow your socks off.

We also offer a complete 90-day satisfaction guarantee and as I mentioned before, we also guarantee that the filter we product will get accepted by Snapchat.

We’ve already had hundreds of happy clients, will you be our next?

And if you have any questions, feel free to comment below, talk to the box on the bottom right, or get in touch on the contact page.

Originally published at on August 16, 2016.

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