The Mobile Community Playbook by Soapbox
Onboarding and nurturing a mobile community can seem like a daunting task. How do I get members of my organization to download this new app? How do I ensure that there is always fresh content and that people are using the app? Here we take you through a step-by-step guide to onboard and foster a vibrant community once you have built your Soapbox app.
I just launched my Soapbox app — now what?
FIRST, LET’S SEED THE APP
Import community events
Connect your Google calendar to import your organizations’ events into your new app.
Import discussions starters
Install Soapbox’s Chrome plugin to import Facebook Group posts, Tweets, and blog posts as discussion starters. Soapbox will also seed the app with a few groups, so your app is not empty as you launch it for the first time.
From existing Facebook posts:
Login into Facebook and go to your existing Facebook Group or Page. Import selected Facebook posts by hitting the Soapbox button beneath the post, adjacent to the “Like” and “Share” buttons.
From existing tweets:
Login to your organization’s Twitter account and import selected tweets by hitting the Soapbox button next to the “Retweet” and “Favorite” buttons.
Import existing community members
The first step is to import a list of emails or phone numbers. Soapbox will help spread the word for your community.
SECOND, LET’S GET PEOPLE ON
Send automated email
Using the imported community members, Soapbox will tastefully email your audience, informing them of your new app, and encouraging everyone to download it from the App Store or Google Play.
Promote the app on your website
Add the Soapbox plugin to your website, which provides a visual bar across the top of your site. This allows your community to easily text themselves a link to download the app from their browser. And when they open your website on their phone, our plugin will link directly to the app store.
Promote your app on Twitter and Facebook
Soapbox automatically provides a pre-filled Tweet and Facebook message to share on social media once your app is ready for download.
My Soapbox app is live and people have been notified. How do I make it a vibrant community?
Send automated emails
In Soapbox, you can send automated daily digests of the most active discussions and most important upcoming events directly to your community’s inbox. This will generate interest for users to open the app each day.
And when someone creates an event on the app, an automated email is sent to all community members. And for those who haven’t downloaded your app, they can reply to the email to comment on the event.
Send a daily notification based on your most important upcoming event or your most active group chat. Notifications regarding upcoming events tend to boost the number of event RSVPs and questions or call to actions tend increase the level of community involvement. Notifications are the best way to motivate people to open the app as well as read and create new content. Be wary of sending more than two a day, as this might overwhelm your community members.
Once a Soapbox app is created, a “Volunteers needed” group is automatically generated to attract potential volunteers. Your earliest adopters will be most interested to help manage and moderate the community.
Soapbox also provides suggested community managers based on your most active users. You can assign community managers who will have special permissions to edit and moderate the content in the app. These people are typically very passionate and want to be more involved within the organization.
Distinguish people within the organization
Feature specific users who hold a leadership role in the community by giving them special titles. Adding flair to someone’s name will provide greater recognition inside the app for other users to identify.
You can feature discussion and designate groups to be “sticky”, providing greater visibility. This will be the first group that everyone sees when opening the app, and works well for announcements and breaking news.
And don’t forget to…
Set community goals
Some examples may be setting a goal for periodic donations or setting a target number of event RSVPs by the end of the week. This is a good way to help bolster activity in the community and band people together to complete the task.
Your app is a great opportunity to be open with your community about upcoming milestones and an outstanding forum for collecting feedback and for hearing what other content people would like to see in the app.