Monetizing the influence

An internet user sees around 10 000 ads per day. With the growth of the smartphone usage, consumers are spending more and more time on social media channels. Yet, the popularity of ad blockers makes almost a half of direct advertisements invisible to users. Therefore, social media become the most pervasive and effective channel to pass a message from a brand to consumer with exceptional speed and accuracy.

Almost all metrics, related to influencer marketing show exponential growth. 74% of users aged from 18 to 34 find new products on social media. A half of consumers use recommendations from social media influencers when choosing which product to buy. Therefore influencer marketing becomes an unobtrusive and very cost-effective marketing strategy. About 56% of markets that used influencer advertising campaigns in 2016, increased the budget for it in 2017.

How will SocialMedia.Market help?

In the present state, influencer marketing has no standards. It is fractured and chaotic. Finding influencers that will perfectly fit for a product presentation, communication with them, controlling the fulfilment of conditions and executing a payment consumes lots of time and resources. Moreover, one of the main challenges of the industry is fraud, which questions the reliability and security of collaboration.

SocialMedia.Market is a decentralized platform for launching influencer advertising campaigns. The solution is based on blockchain and smart contracts to ensure secure and transparent cooperation between influencers and advertisers. SocialMedia.Market provides tools for convenient influencer advertising campaign maintenance, creating new opportunities for both publishers and advertisers.

To ensure seamless communication and avoid misunderstandings, SocialMedia.Market provides a public Dispute Solution platform. Participating in public disputes not only grants a fair solution to every problem, but also provides a reward to every participant.

Social Media Token

All the payments in SocialMecia.Market will be executed via an utility token — Social Media Token or SMT. It is Ethereum-based and provides safe escrow transactions with the usage of blockchain technology. The absence of intermediaries reduces the total cost of transactions. Payments made via SMT will be fast, simple and will not depend on the location of influencer and currency used in the country. The first phase of Social Media Token sale starts on December 7, 2017. The presale has already started and SMT’s are available for customers.