Ambassadorship marketing in HR Recruitment environments

Roles of HR within an ambassador program

HR helps with company branding on Social: We think it’s important that HR has the right knowledge and training around social media activities to be able to stay in control over the brand name. But also the other way around, HR should facilitate social media training to their employees to become better advocates

What impact can ambassadors create for your HR?

The social network of an ambassador is more than likely an extent of his personal self. This means this network will share the same interests on a few levels and can easily be leveraged for recruiting by example. Check out here on how Dataflow recruited two HR profiles for their business using Social Seeder

Impact in numbers:

  • 52% of people asked to share recruitment content in their network did so
  • Facebook is the platform that creates the most impact (50% more than avg) for the HR industry
  • Twitter is the lesser performing platform (performing 50% less than avg)
  • An average ambassador that posts HR content gets 15 clicks
  • People find job posts from their network more trustworthy hence the conversion to apply is higher
  • HR is the best performing

Conclusion

Within employer branding and therefor ambassadorship, there are many stakeholders and HR is definitely one of them. It enables the industry to inform and engage in a way that wasn’t possible before. A good strategy is to keep your ear close to the voice of your ambassadors since they are your key to success. When done correctly, the learnings you will generate enable you to take your company culture to the next level!

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Patrick De Pauw

Patrick De Pauw

CEO of Social Seeder. Our mission is to help build meaningful companies through an increased brand pride and employee engagement among the workforce.