How to get the most out of events through Employee Advocacy

1. Attracting the right audience.

So, you’ve booked your venue, created the agenda, booked your keynote speakers and all your marketing resources are ready to go. Now you just have to find the right crowd for your event. This is where employee advocacy can become the most effective promotional strategy for driving registration.

2. Creating more buzz through your army of advocates

To create some online buzz for your events, employee advocacy can be of big assistance by creating hype around the different event elements. And to promote your message even more here are some quick tips of what you can do to keep things interesting.

Create a custom Hashtag

If you create a short catchy hashtag that your employees can use in every post they share the payoff will be huge. You create awareness for your event and you have a potential reach of thousands of people.

Promote keynote speakers

If you invited some guest speakers who are thought leaders on a certain subject, make it easy for your employees to promote their session. People in their network might not be interested in everything your event has to offer. But it could be that there is a speaker they really wanted to see for a long time that could convince them to attend your event.

3. Track all the data.

This is a step for after your event and what can’t be skipped. According to your gut feeling, you had some amazing advocates promoting your event, but you should always check the data to be sure.


To get the most out of your events you should consider investing time in promotion through your employees. It’s an easy way to attract the right audience and create buzz and awareness.



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Patrick De Pauw

Patrick De Pauw

CEO of Social Seeder. Our mission is to help build meaningful companies through an increased brand pride and employee engagement among the workforce.