The difference between Brand Loyalty and Brand Advocacy

While they are often used as the same thing, brand loyalty and brand advocacy are not the same. You can have people that are loyal to the brand without advocating it, advocates who are not loyal, or both.

Now, what’s the difference between someone who is loyal to your brand and someone who is an advocate?

Brand loyalty

An example of a brand loyal consumer is an Apple fan. True Apple fans will happily upgrade to the latest iPhone as soon as it gets released. In contrast with other consumers who don’t have the same level of loyalty and would just wait until they need the upgrade.
There are three main reasons for a consumer to be loyal:

Brand Advocates

Advocates spread the word about you and your product in a positive way and they are often seen as “experts” for objective recommendations.
Advocates are happy to recommend you, share your content, and spread the word about you. Even when they are not current consumers.
Advocacy is a “no strings attached” kind of thing, advocates don’t really get anything out of it. This makes it a really unbiased source of information about you.

The main reasons why advocates like to spread the word about you in a positive way are:

As a brand, you want most of your clients to be loyal but you also want as many advocates as possible. The benefits of transforming your clients into advocates are limitless:

Now, the big question is: are you willing to go the extra mile with your customers to turn them into brand advocates?

CEO of Social Seeder. Our mission is to help build meaningful companies through an increased brand pride and employee engagement among the workforce.