What are Ambassadors and where to find them?

The Social Media Challenge

What are brand ambassadors?

  • 74% of the users would trust the word of mouth referral for a purchase (this grows up to 91% on the B2B scenario)
  • People are more likely to stay loyal to a brand if it has been referred to them by someone close than by any other means.
  • Buyers have a stronger bond with a brand if their friends and acquaintances share it.
  • The lifetime value of referred clients is 16% higher.
  • Customers are 4 times more likely to buy through word of mouth.

Where to find ambassadors?

  • Internal: employees, partners, investors, etc. They belong to the company or they have a direct relationship with it. The trust comes from the first-hand information they can provide about the products, services, and projects. They represent the culture and values of the company.
  • External: customers, users, fans, etc. They don’t belong directly to the organization but they have direct contact with it. They have purchased or used the product, enjoyed service, or seen its impact.

Your Employees:

Customers Database:

Social Media Channels:

The web:

Conclusions:

  • A brand ambassador is a person who represents your brand or product because she feels an authentic bond with it
  • Ambassador marketing means creating a personal bond with your brand ambassadors, out of honesty, authenticity, trust, and inspiration.
  • There are different types of ambassadors. You need to choose the ambassador mix that aligns better with your goals.
  • The best sources to start to look for ambassadors are your employee and client databases, your social media channels, and the web.

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CEO of Social Seeder. Our mission is to help build meaningful companies through an increased brand pride and employee engagement among the workforce.

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Patrick De Pauw

Patrick De Pauw

CEO of Social Seeder. Our mission is to help build meaningful companies through an increased brand pride and employee engagement among the workforce.

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